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I like design. And horses.


In fact, these are two of my favourite things and I'm lucky to be able to combine the two for a living.  "Choose a job that you love, and you'll never work a day in your life," they say and there's truth in that.

I am a freelance graphic designer and writer, with a background in event management, administration and publishing. Originally from Germany I have now called Australia home for many years. I have been showing visitors around the famous Australian Racing Museum, called the shots at the Melbourne International 3 Day Event and honed my skills as Editorial Assistant, Contributor and Publishing Manager for three of Australia's leading equestrian publications.

These days I love to pour my energy and creative talent into my own freelance business, helping clients achieve their vision of elegant, timeless and customer-oriented design across print, digital and social media.

If I'm not behind my desk (and two Mac screens), you'll find me at the beach with my two kelpies Alba & Duke, or practising my sand-dancing skills on my horse Alliance.



Say Hello.



Follow me  on Insta: @johannagold



Published work.


+ Equine Magazine

+ Equestrian Life Magazine

+ The Horse Magazine

+ PSI Dressage & Jumping with the Stars Official Souvenir Program

+ The Culture Trip | Melbourne Culture Trip

+ EQUITANA Australia



Events covered.


+ 2017 Longines FEI European Championships Gothenburg | Sweden

+ 2017 Land Rover Burghley Horse Trials | UK

+ 2017 spoga Horse | Germany

+ 2017 Australian Dressage Championships

+ 2018 PSI Dressage & Jumping with the Stars

+ 2018 Horses & Dreams meets the Royal Kingdom of Jordan

+ 2018 Saddleworld Melbourne International 3 Day Event